Free Ebook Matchmakers The New Economics of Multisided Platforms

[Ebook.2Lhg] Matchmakers The New Economics of Multisided Platforms

[Ebook.2Lhg] Matchmakers The New Economics of Multisided Platforms

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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, theyre becoming more and more popularand profitabledue to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become todays power brokers.Dont let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and whove consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.Whether youre an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakersrich with stories from platform winners and losersis the one book youll need in order to navigate this appealing but confusing world. Business models - HBR To every marketing executive the necessity and value of test marketing are often murky issues The problem is partly that new products arent developed and put Platform Revolution: How Networked Markets Are A practical guide to the new economy that is transforming the way we live work and play Uber Airbnb Amazon Apple PayPal All of these companies disrupted their Mobile Pay Hype: Apple Pay Adoption Down PYMNTScom The WSJ article last week finally told the story of Apple Pays failure to meet the hype generated at its launch Karen Webster writes that the story they told
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